Focus on Your Marketing Plan – What, you don’t have a marketing plan in a binder? Not to worry. Write down or at least mentally focus on who you want to reach, what do you want to tell them. Keep this in mind as you build your home page.

Give the Details – This is your entry in the new phone book.   How do they reach you?   How would they do business with you?

Create Obvious Calls to Action – If you want someone to sign up, call or visit you, then make these obvious choices on your page.

Keep it Simple – In print they call it white space.  You need to have a crisp clear home page that is not cluttered.

Proof Read It – Nothing says bush league like grammar and spelling issues on your website.

Here are a few of the reasons why you need that small business website.

Build Presence – Customers need to know that you are real. You have taken the time to build a real business.  Once upon a time that would mean they would need to see your business location.  Now they need to see that you have taken the time to build a business website.

Control Searches  – Without your own site your business will still likely show up on Google but the information will be from other places. You need to define your business and get your information into the search space.

Become Visible – Many people will not use a phone book, business directory or other means to find a business. They will look you up on the web and if you do not have  spot, you are invisible.

So what are you waiting for?

One of the most important items for any website is to keep the content fresh and keep your market engaged. You will read many places about setting a schedule for posts or blog entries. This is easier said than done. One way to avoid a stale site is to create an editorial calendar. There is a WordPress plugin to help with this and not only create the calendar but to schedule posts. With this you can write your posts ahead of time and schedule them to be released. So you can keep a regular schedule but create your content when you have the time. Here are some tips about creating a calendar.  Go here to get the plugin and watch videos about how it is used.