Focus on Your Marketing Plan – What, you don’t have a marketing plan in a binder? Not to worry. Write down or at least mentally focus on who you want to reach, what do you want to tell them. Keep this in mind as you build your home page.
Give the Details – This is your entry in the new phone book. How do they reach you? How would they do business with you?
Create Obvious Calls to Action – If you want someone to sign up, call or visit you, then make these obvious choices on your page.
Keep it Simple – In print they call it white space. You need to have a crisp clear home page that is not cluttered.
Proof Read It – Nothing says bush league like grammar and spelling issues on your website.